DIGITAL PORTFOLIO
01| UX Writing at Lightricks
Lightricks is the team behind popular creative apps and web platforms like Facetune, LTX Studio, and Popular Pays. As a UX writer, I help design new feature flows, refine existing ones, and shape the voice across mobile and web. I partner with product, design, and research to keep experiences intuitive, helpful, and aligned with user needs.
02| Travel Content at Faye
Faye is a travel insurance startup rethinking how people experience coverage. I led content across product, growth, CX, partnerships, and brand. I simplified claims flows, built in-app guidance, and crafted chat scripts and blogs that helped travelers feel confident and cared for.
03| Content Strategy at Similarweb
Similarweb is a B2B SaaS platform specializing in web analytics and market intelligence. On the Digital Market Intelligence team, I created a content strategy aligned with quarterly OKRs, managing a team of freelancers and a copywriting agency to scale output. I wrote high-impact assets, including reports, emails, and campaign videos.
04| Creative Marketing with Wix
Wix is a leading cloud-based platform that makes it easy for anyone to create a professional online presence. As a content writer, I crafted messaging for marketing campaigns that brought new users to Wix and helped existing users grow their sites and businesses. I worked with a wide team of writers, product managers, marketing managers, video editors, and designers to create content that converts.
05| Content Management at Masa
Masa Israel Journey is a dynamic and fast-paced non-profit organization working to impact the lives of young Jewish adults by offering career advancements and educational opportunities in Israel. I worked to increase exposure via social media and mainstream media outlets for the brand. I had the best job. Getting to know the participants and sharing their stories to grow the Masa community by bringing more people here and offering them meaningful experiences.
06| Content Marketing for Spree
At Spree, I worked within a small marketing team to produce content that attracted consumers to shoppable videos. One of my main tasks was to increase visibility by growing our social media reach. I created product collages for ad campaigns, social media posts, email campaigns, and a custom Wix landing page utilizing videos to encourage retailers to partner with Spree.
07| PR & Promotions at Pretty Things
My zest for marketing originated while interning at Pretty Things Productions. After three months as an intern, I became the PR and Marketing Assistant for their traveling show. Featured are some of the show's press photos with links to a sample press release and discount list I wrote circa 2012. The discount list served as an opener for cross promotions with groups such as Dr.Sketchys and Lady's Roller Derby Teams located around the country.
08| Art & Styling for Photo Advertising
While adventuring through the world of freelancing, I have assisted on a wide array of advertising campaigns. I worked as an assistant in the fashion and art department on these featured ads. I have collaborated with photographers, stylists, and photo teams from around the globe.
3 New Ways to Wear a Little Black Dress | Spree
09| Video Production
Having a background in video production, I love to direct, shoot, and edit. Some of these shoppable videos were created during my time at Spree. I was responsible for managing Spree's YouTube channel. I optimized the channel by implementing SEO best practices, creating playlists, uploading new videos, writing video descriptions, and adding tags.
During my time at Masa, I worked on these promotional videos for participants and potentials. I worked to conceptualize and produce the videos and distributing them on strategic platforms.