UX Writer

Lightricks

August 2024 - Present

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• Write in-app copy for Facetune (50M+ monthly users) and web content for Popular Pays.
• Collaborate with product managers, designers, and researchers to define flows, align tone, and improve overall usability.

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Sr. Content Marketing Manager & UX Writer

Faye

March 2022 - July 2024

• Led end-to-end strategy and execution for product and marketing content, including the app, website, emails, blogs, social, and paid campaigns.
• Mentored and managed interns (one hired full-time) and created scalable workflows using Notion and Figma to support cross-functional collaboration and efficiency.

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Content Marketing Manager 

Similarweb

November 2020 - March 2022

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• Developed and executed content strategy for the Digital Marketing Solution vertical.
• Managed a team of freelancers and successfully onboarded an agency to scale content creation and streamline workflows.​​​

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Marketing Content Writer

Wix

April 2019 - October 2020

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• Wrote marketing and onboarding copy across email, landing pages, and video.
• Collaborated with PMs, designers, and creative teams to maintain voice and strategy.​

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Communications & Creative Content Manager

Masa Israel Journey

July 2017 - March 2019

 

• Produced content for blogs, social media, paid campaigns, and community events.
• Managed content calendars and partnered with internal and external stakeholders.

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Account Executive

OMG National

June 2016 - December 2016

• Oversaw marketing strategies for 80+ small businesses using custom CRM tools.
• Translated analytics into clear reports to grow SEO and social presence.​​

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Fashion and Art Department Assistant

Freelance

May 2013 - April 2015; October 2015 - June 2016

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• Assisted stylists and photographers on commercial shoots and productions.
• Maintained wardrobe systems and executed projects in fast-paced environments.

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Content Marketing Manager Intern

Spree 

May 2015 - October 2015

 

• Created marketing content for the website and app, including product descriptions, social ads, and shoppable videos.
• Managed CMS updates and QAed new releases to ensure smooth site and app functionality.​

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Public Relations & Marketing Specialist

Pretty Things Productions

November 2011 - May 2013

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• Promoted live shows through press releases, newsletters, social media, and strategic partnerships.
• Maintained and updated the company website with showtimes, venue info, and video content.